The fitness industry has been bombarded by myriads of ideas in the last 50 years. Thousands of different products have been invented which claim to be the most advanced innovation on the market. The result is that many hopeful fitness enthusiasts will end up cramming their house full of useless fitness equipment and find themselves no better off than someone who was in their same position 50 years ago.
A Sucker Is Born Every Minute
As you may know, I have been known to be a sucker for a good marketing campaign. They present the ‘facts’ they show the ‘results’ and they almost have me hook, line and sinker.
I imagine you’ve heard of products and fitness programs like the Ab Belt, Swiss Balls, Ab Lounge, Tae Bo, 6 Second Abs, Pilates, Ab Swing, Yoga, The Bean… the list can go on for as long as you like! The truth is that all of these products have been marketed heavily by the fitness industry but only some of them will actually benefit you more than a gym floor will.
You see if these products and ideas were as good as they claimed to be then logic would tell us that we would see a whole lot more people with six pack abs. But the fact remains the same as it was 50 years ago, the only way to get a better body is through hard work.
Now due to the inevitability of human progress there are going to be products and ideas that will come up that will actually add additional benefit to us. When they first spring up in the marketplace it is almost impossible to tell whether they are useful and worth buying or just another fad.
Guard Yourself From The Fat Rich Man
I have found that ultimately the best way to tell if is a fad or not is by waiting. Time will tell if the product is actually as good as the ad says it is or that it’s simply the invention of some shrewd marketer. Of course another good technique is following the age old rule - ‘if it sounds to good to be true, it probably is.’ Abs in just six seconds a day? Forget it!
Resources
Fitness Infomercial Review
Similar Take Fit article: Wow, it’s too good to be true!
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