Have you ever found an item for sale on eBay and quickly realized it was the best deal of the century? You find yourself wanting to buy it even though your gut feeling is that it is probably a fake/broken/scam or simply doesn’t do what it makes out it can do. The Internet has become full of such sellers.
The peculiar thing is that there are even people who know in the back of their mind that it is too good to be true yet go on and hand over their hard earned money anyway. They want to be believe that the promises given are true and are prepared to set themselves up to be ripped off rather than listen to logic.
Ever since retail has been around there have been sales people trying to convince us to buy their product or service. The fitness industry is one of those areas where in my opinion the ‘convincing’ can be blurred with straight out lying.
If you have ever watched television then no doubt you will have seen an infomercial at least once (and I am sure that would be more times than you like)! Fitness products seem to be one of the most popular products that you will find advertised in this way. They often hire fitness models, ex sports people or movie stars and produce a very convincing case as to why their product is the be all and end all of getting the body you want.
Unfortunately I am going to have to make a confession people. Back when I was around 15 I gave in to an infomercial advertising the Body by Jake Ab Rocker. I purchased the product with money I had earned
mowing lawns and was apparently on my way to a ripped mid section.
To be honest the machine was actually not totally useless. After having using it heavily for a month or so I could see some benefit. However based on what was promised compared to the benefits I actually got from the product, I have to say it was a waste of my hard earned money. I would have got better results if I had simply performed crunches. You see, they advertised the machine as an easy ‘5 minute a day’ solution to getting a six pack. Well if that was true then of course who shouldn’t buy it!? Why not pay $150 so you only have to do few minutes worth of exercises a day to get chiseled abs?
Think about it readers, do you know anyone who has gone from flab to toned muscle by doing that little work? Doesn’t it sound a little too good to be true?
The truth is (as with most things in life) nothing good comes easy. If you want to be a successful businessman then you have to put in many hours of work to get to achieve that success. If you want to have a long lasting marriage then you have to invest heavily in time and also be prepared to forgive at your own cost. And if you want a six pack? Then you have to change your lifestyle, improve your diet, do frequent exercise and cardio.
I am not saying that all abdominal machines are a waste of money. And in fact I am not saying that all informercal products are useless - they can help you along the way. But, mark my words, there are no shortcuts!
So listen folks, next time you see an infomercial, or browse an internet website offering the latest gimmick or DVD, just remember, if it looks too good to be true, it probably is!
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